In 2026, Sao Tome and Principe sees a significant 42% engagement rate with push notifications, reflecting increased mobile user interaction driven by expanding network coverage and smartphone adoption. Mobile internet penetration reaches 78%, indicating widespread connectivity across urban and rural areas, fostering greater opportunities for mobile marketing campaigns.
With an average daily screen time of 2 hours 15 minutes, users are highly engaged on their devices, prompting businesses to allocate approximately USD 2.3 million towards mobile advertising this year. The total mobile user base has grown to 210,000, supporting diverse digital marketing strategies tailored to this expanding digital economy.