By 2026, Samoa's e-commerce industry has experienced significant growth, with revenues reaching approximately USD 45 million. The increasing internet penetration and smartphone adoption have driven more consumers to shop online, with about 38% of the population now engaging in e-commerce activities. The expansion of local logistics networks has also facilitated the rise of same-day delivery services, capturing around 12% of online orders and boosting customer satisfaction.
The digital infrastructure improvements and favorable government policies have contributed to Samoa's e-commerce success. Mobile commerce dominates the sector, accounting for 65% of transactions, reflecting widespread smartphone use. As the market matures, businesses are investing in faster delivery options, with same-day delivery becoming a key competitive differentiator. These developments are expected to continue fueling Samoa's digital economy's growth over the coming years.