Russia's digital advertising landscape in 2026 shows high video ad completion rates, with an average of 78%. The increasing mobile engagement, with an 84% engagement rate, reflects the dominance of smartphones in content consumption. Advertisers are optimizing short-form videos, ensuring viewers stay engaged till the end, boosting ad effectiveness and return on investment.
The average view duration of 22 seconds indicates that Russian consumers prefer concise content. The 65% full ad view rate suggests effective targeting and creative strategies. As digital ad spend continues to rise, marketers focus on cost-efficient campaigns, with an average CPCV of ₽45, making video advertising a vital component of Russia’s digital economy.