Russia's email marketing landscape in 2026 shows a steady open rate of 22.5%, reflecting growing digital engagement despite competition from social media. Marketers are increasingly optimizing emails for mobile devices, which now account for 65% of opens, highlighting the importance of mobile-friendly designs. Campaigns with targeted content continue to yield higher engagement, emphasizing personalization's role in boosting open and click-through rates.
The ROI of €9.50 per €1 spent indicates a mature email marketing environment with effective strategies. Large email lists, averaging 1.2 million contacts, suggest widespread adoption among Russian businesses. As digital penetration deepens, companies are investing more in segmentation and automation to further improve performance. Overall, email remains a crucial component of Russia's digital marketing mix in 2026.