Romania's digital landscape continues to expand rapidly, with Wix experiencing significant growth in active users, reaching 850,000 in 2026. The proliferation of small businesses and entrepreneurs adopting DIY website solutions has fueled this surge. The increase in new website creations, totaling 120,000, reflects the country's shifting towards online presence, especially in retail and services sectors. Wix's market share has grown to 35%, positioning it as a leading CMS in Romania.
The average monthly visitors per Wix site now stand at 15,000, indicating healthy engagement levels. Moreover, the digital economy, driven by web-based services and e-commerce, contributes approximately 14.2% to Romania's GDP. This trend suggests a robust digital adoption and a growing awareness among Romanian businesses of the importance of an online presence to reach broader markets and enhance competitiveness in 2026.