Romania's digital advertising landscape is rapidly expanding, with video ads projected to reach 350 million USD in 2026. The increase reflects higher consumer engagement and businesses shifting budgets toward digital platforms, especially video content. PPC advertising continues to grow, with a significant portion of digital ad spend dedicated to video and social media channels, indicating a matured digital marketing environment.
The average cost per view remains competitive at around 0.05 RON, encouraging small and medium enterprises to invest more in video campaigns. With over 4,500 digital advertisers, Romania demonstrates a diversified market with increasing adoption of advanced targeting and analytics tools, positioning the country as a dynamic hub for digital advertising in Eastern Europe.