Romania's social media influencer spend is projected to reach €150 million in 2026, reflecting a growing digital economy and increased brand investment in influencer marketing. Brands are increasingly leveraging local influencers on platforms like YouTube, Instagram, and TikTok to reach targeted audiences. The average campaign budget stands at €12,000, indicating a mature market with significant investment per campaign. The rising number of influencers, now around 25,000, signifies diverse content creators catering to niche markets across Romania.
Engagement rates are expected to average 6.2%, demonstrating effective audience interaction and the success of influencer campaigns. YouTube remains the dominant platform, capturing 45% of influencer activity, followed by Instagram and TikTok. As digital literacy and social media usage grow, Romanian brands are likely to continue increasing their influencer marketing budgets, aiming for higher engagement and ROI. This trend underscores Romania’s expanding digital marketing landscape in 2026.