By 2026, Romania's social commerce sector has seen significant growth, with transaction volumes reaching €1.2 billion, driven by increased smartphone adoption and digital payment infrastructure. The majority of users prefer seamless mobile payments, contributing to a high penetration rate of 78%. This trend indicates a shift towards more digital and convenient shopping experiences, fostering economic activity across various demographics.
The average transaction value of €267 reflects consumers' trust in online payments and social platforms. With 4.5 million active users, social commerce has become a vital part of Romania's retail landscape. Businesses increasingly leverage social media to reach customers, emphasizing secure payment methods and personalized shopping, which fuels continued growth and digital economy expansion.