Romania's mobile penetration has reached 94% in 2026, making SMS marketing a highly effective channel for engaging consumers. With 87% of smartphone users receiving promotional messages, businesses benefit from high direct reach and engagement. The average open rate of 94% indicates that SMS remains a trusted and preferred communication method, especially for timely offers and alerts.
Mobile commerce is thriving, accounting for 63% of online transactions. Companies investing in SMS marketing are experiencing an impressive ROI of €4.50 ($4.80) per €1 spent, underlining its cost-effectiveness. As digital adoption accelerates, Romanian marketers are increasingly leveraging SMS to nurture customer relationships and boost sales.