Romania's e-commerce sector has experienced rapid growth by 2026, with over 45,000 active Shopify stores. These stores attract an average of 3,200 visitors monthly, reflecting increased consumer engagement online. The total online sales revenue has surpassed €2.8 billion, highlighting Romania's expanding digital economy and consumer trust in e-commerce platforms.
The market is dominated by CMS platforms like Shopify, WooCommerce, and PrestaShop, with website builders capturing 35% of the market share. Small and medium enterprises increasingly adopt these tools to establish their online presence, driven by improved infrastructure and digital literacy. This trend indicates a robust shift towards online retail and digital content management in Romania.