Romania's digital advertising landscape in 2026 shows a steady increase in retargeting effectiveness, with conversion rates reaching 4.8%. The total PPC ad spend has grown to €220 million, reflecting the country's expanding e-commerce and online services sectors. As digital reach hits 75%, businesses are leveraging targeted strategies to maximize engagement and ROI, making paid advertising a vital component of marketing budgets.
The average CPC remains affordable at €0.35, encouraging more small and medium enterprises to invest in online campaigns. With a ROAS of €6.8, Romanian advertisers are experiencing significant returns, validating the shift towards data-driven marketing approaches. Continued growth is expected as digital literacy and internet penetration improve across the country.