Pinterest Shopping Statistics in Romania (2026)

Romania's Pinterest platform has seen substantial growth in user engagement, with over 5.2 million active users in 2026. The social commerce sector is expanding rapidly, generating approximately €210 million in revenue. Romanian consumers increasingly rely on Pinterest for discovering products, with an average monthly spend of €35, reflecting a mature digital shopping environment. Brands are actively adopting Pinterest shopping features to reach targeted audiences and boost sales.

The integration of social commerce into everyday shopping habits signifies a shift toward digital-first retail strategies in Romania. With nearly a third of users participating in shopping activities, businesses are capitalizing on Pinterest's visual discovery tools to promote products and inspire purchases. As the platform continues to grow, Romanian social commerce is expected to become a vital component of the country's retail landscape, fostering local brands and international partnerships alike.