Romania's email marketing landscape in 2026 shows an improved click-through rate of 4.8%, reflecting more targeted and engaging campaigns. The open rate remains steady at 22.3%, indicating steady consumer interest. With €215 million generated from email campaigns, Romania's digital marketing sector continues to grow, supported by increased internet penetration and smartphone usage, which facilitate more personalized marketing strategies.
The active email user base has expanded to 7.2 million, representing a significant portion of the population. The average cost per campaign has decreased to €0.07, showcasing enhanced efficiency and automation in email marketing efforts. These trends suggest Romanian businesses are increasingly investing in effective digital communication channels to reach their audiences and boost sales.
f':[{
q":"What is the typical email click-through rate in Romania in 2026?","a":"The average email click-through rate in Romania in 2026 is approximately 4.8%, indicating improved user engagement."},{"q":"How much revenue does email marketing generate in Romania in 2026?","a":"Email marketing in Romania generated around €215 million in 2026, reflecting its importance in digital advertising."}]}