Romania's digital advertising market is experiencing rapid growth in 2026, driven by increased internet penetration and mobile device usage. The total digital ad spend has reached approximately USD 1.2 billion, reflecting a 14.3% annual increase. Digital ads now constitute about 38% of the total advertising budget for many Romanian businesses, highlighting a significant shift towards online marketing strategies.
Small and medium enterprises are increasingly allocating more resources to digital advertising, with average spends of around USD 18,500 per business. Mobile advertising continues to dominate, capturing nearly 62.5% of the total digital ad spend, emphasizing the importance of mobile-first marketing in Romania's expanding digital landscape. This trend is expected to sustain in the coming years, further boosting digital ad revenues.