Affiliate Mobile Share Statistics in Romania (2026)

Romania's affiliate marketing landscape in 2026 shows a significant shift towards mobile, with 68% of traffic coming from smartphones and tablets. The ongoing digital transformation has boosted e-commerce, reaching an impressive 12.5 billion RON in revenue, driven largely by mobile shopping. Advertisers are increasingly investing in mobile-focused campaigns to capitalize on the high engagement levels among Romanian consumers.

The high mobile commerce share of 74% indicates that Romanian consumers prefer using smartphones for online transactions, which has led to an average conversion rate of 4.8%. Digital ad spend continues to grow, reflecting confidence in the effectiveness of affiliate marketing strategies. As the market matures, brands are leveraging data-driven approaches to optimize their campaigns and improve ROI across channels.