Romania's affiliate marketing industry has seen significant growth, with over 15,000 influencers collaborating with brands by 2026. The total affiliate revenue is projected to reach €120 million, reflecting increased digital adoption and e-commerce activity. Influencers are earning an average of €800 monthly, indicating a mature market with lucrative opportunities for content creators and brands alike.
The crossover between influencers and affiliate marketing continues to strengthen, with 65% of influencers actively participating in affiliate programs. Consumer engagement remains high at 7.5%, showcasing the effectiveness of influencer recommendations. This trend is expected to boost both brand visibility and sales, further integrating digital marketing into Romania's commercial landscape.