Affiliate Cookie Duration Statistics in Romania (2026)

Romania's affiliate marketing landscape in 2026 shows an average cookie duration of 30 days, enabling affiliates to earn commissions over a month after user interaction. The sector's revenue has grown significantly, reaching approximately €350 million, driven by increased e-commerce adoption and digital marketing investments. With around 15,000 active affiliates, the market reflects a mature ecosystem with diverse niches and strong partnership networks.

The penetration rate of 45% indicates that nearly half of Romanian online retailers leverage affiliate marketing strategies, highlighting its importance in digital sales channels. The average conversion rate of 4.2% suggests efficient affiliate campaigns, contributing to overall sector growth. As consumer trust and digital literacy improve, these figures are expected to rise, further boosting affiliate marketing's role in Romania's digital economy.