Romania's affiliate marketing sector has experienced significant growth, with an average commission rate of 12.5% in 2026. The sector's total market value has reached €1.8 billion, reflecting increased digital adoption and e-commerce expansion across the country. The rise in active affiliates, now numbering 45,000, demonstrates a thriving community leveraging various digital platforms to generate income.
The increasing reliance on mobile devices for online shopping has driven a mobile engagement rate of 65%. Retail sales through affiliate channels now comprise 38% of total e-commerce, highlighting the sector's importance within Romania's digital economy. Continued growth is expected as more businesses adopt affiliate strategies to boost online sales and brand presence.