By 2026, the Republic of Congo has seen significant growth in mobile marketing, with nearly half of users engaging with push notifications. The open rate of 65% indicates high relevance and effective targeting strategies. The surge to 2.3 million daily notifications reflects increased mobile activity driven by expanding smartphone adoption across urban and rural areas.
Mobile internet penetration reaching over half the population has played a crucial role in this growth, generating approximately USD 120 million in ad revenue. Businesses are increasingly leveraging push notifications to boost engagement, sales, and brand loyalty, making mobile marketing a vital component of the digital economy in Congo.