In 2026, Puerto Rico's mobile app retention rate sits at approximately 32%, reflecting steady user engagement over the past few years. With around 1.8 million monthly active users, businesses are heavily investing in targeted mobile marketing strategies, spending about USD 120 million annually on advertising. The average revenue per user has increased to USD 15, indicating improving monetization efforts in the digital space.
The high digital penetration rate of 78% suggests widespread smartphone use across Puerto Rico, supporting robust app-based commerce and services. Companies focusing on user retention and personalized marketing are likely to see continued growth, leveraging data-driven insights to enhance user experience. Overall, Puerto Rico's digital ecosystem is rapidly evolving, with mobile apps becoming central to economic activity and consumer engagement.