Video Marketing Statistics in Puerto Rico (2026)

Puerto Rico's digital landscape in 2026 shows a significant rise in live streaming consumption, with over 2.5 million active viewers. Mobile devices dominate content consumption, accounting for 78% of views, emphasizing the importance of mobile-friendly content. Businesses increasingly adopt live streaming for marketing, with 68% integrating it into their strategies, reflecting a shift towards real-time audience engagement. Total video marketing expenditure has reached $45 million, indicating robust growth in digital advertising.

The surge in video engagement highlights Puerto Rico's evolving digital culture and consumer behavior. As internet infrastructure improves, more brands focus on video content to connect with local audiences. The average daily viewing time of 2.3 hours underscores the importance of high-quality, engaging videos. This trend suggests a promising future for digital marketing, with continuous growth expected in live streaming and video advertising investments across various sectors.