$1,200
Average Customer Lifetime Value (CLV)
Represents the typical revenue generated per customer over their lifetime in Puerto Rico's e-commerce sector.
1.8 million
Number of E-commerce Shoppers
Total active online shoppers in Puerto Rico projected for 2026, reflecting increased internet adoption.
$950
Average Annual E-commerce Revenue per User
Average yearly spend per e-commerce customer in Puerto Rico, indicating steady market growth.
68%
Mobile E-commerce Penetration Rate
Share of e-commerce transactions conducted via mobile devices, showing mobile commerce dominance.
52%
Customer Retention Rate
Percentage of e-commerce customers who make repeat purchases annually in Puerto Rico.
Puerto Rico's e-commerce market is experiencing significant growth, with an increasing number of online shoppers reaching 1.8 million by 2026. The average customer lifetime value of $1,200 reflects strong brand loyalty and effective marketing strategies. Mobile commerce continues to dominate, accounting for 68% of transactions, driven by widespread smartphone usage.
In 2026, Puerto Rico's e-commerce sector is expected to generate substantial revenue, with an average of $950 spent per user annually. Customer retention remains a key focus, with over half of shoppers making repeat purchases, indicating a mature and engaged online consumer base that supports sustained market expansion.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.