3.2%
Affiliate Fraud Rate
Percentage of fraudulent transactions in affiliate marketing in Puerto Rico.
$45 million
Digital Ad Spend
Total digital advertising expenditure in Puerto Rico for 2026.
$120 million
Affiliate Revenue
Estimated revenue generated through affiliate marketing channels.
68%
E-commerce Penetration
Percentage of the population engaged in online shopping.
72%
Mobile Traffic Share
Share of affiliate traffic originating from mobile devices.
Puerto Rico's affiliate marketing sector is experiencing steady growth, with total digital ad spend reaching $45 million in 2026. The relatively low fraud rate of 3.2% indicates effective monitoring and fraud prevention measures, boosting confidence among advertisers and publishers.
Mobile traffic dominates affiliate campaigns, accounting for 72%, reflecting Puerto Rico's high smartphone penetration. E-commerce adoption continues to rise, with 68% of the population shopping online, fueling affiliate marketing opportunities across various sectors.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.