In Puerto Rico, affiliate marketing continues to grow, with projected revenues reaching USD 120 million in 2026. The number of active affiliates has increased significantly, reflecting rising digital engagement and the island’s expanding e-commerce landscape. Product reviews remain the most influential content type, driving conversions and revenue for local and international brands. The average commission per sale stands at USD 45, indicating healthy earnings potential for affiliates.
Investment in digital advertising within affiliate platforms has surged, totaling USD 35 million, as brands seek to leverage digital channels for targeted marketing. This growth highlights Puerto Rico's increasing digital maturity and the strategic importance of affiliate marketing in the region's broader economic development. As more businesses recognize the value of affiliate partnerships, the sector is poised for continued expansion and innovation.