In 2026, Portugal's average video engagement rate has reached 7.8%, reflecting growing consumer interest in digital content. With over 6.2 million viewers actively engaging daily, brands are prioritizing video marketing to connect with audiences effectively. The increasing consumption of 45 minutes per day indicates a shift toward mobile and online platforms, driving digital advertising growth across sectors.
Marketers in Portugal are leveraging video content at a high rate, with 72% incorporating it into their strategies. The cost per view remains competitive at €0.012, making video advertising a cost-effective channel. As digital maturity advances, Portuguese businesses are expected to allocate more budget toward personalized and interactive video campaigns to boost engagement and sales.