78%
Average Video Ad Completion Rate
This indicates a high level of viewer engagement with video ads in Poland in 2026.
150
Monthly Video Ad Spend (USD millions)
Polish businesses are investing significantly in video marketing, reflecting its importance.
65
Average Watch Time per Video (seconds)
Viewers tend to watch videos longer, increasing ad effectiveness.
85%
Percentage of Mobile Video Viewers
Most viewers access videos on mobile devices, emphasizing mobile-first strategies.
YouTube, Facebook, Instagram
Top Video Ad Platforms in Poland
These platforms dominate the Polish digital advertising space in 2026.
Poland's digital landscape in 2026 shows a strong preference for video content, with high completion rates indicating effective engagement. As mobile device usage continues to grow, marketers are prioritizing mobile-optimized video ads across popular platforms like YouTube, Facebook, and Instagram. The increased investment in video marketing reflects its proven ROI and importance in reaching diverse audiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.