Poland's email marketing revenue reached approximately 1.2 billion PLN in 2026, reflecting the country's growing digital economy and increased online consumer activity. Marketers are investing more in personalized campaigns, leading to higher ROI, estimated at 420%. The open rates remain steady at around 24.5%, indicating effective targeting and engaging content. The subscription rate of 37.8% shows strong consumer willingness to receive promotional emails, especially via mobile devices.
Mobile engagement dominates, with 68.2% of emails opened on smartphones and tablets. This trend emphasizes the importance of mobile-optimized designs in Polish email marketing strategies. As digital literacy improves, businesses are leveraging data-driven tactics to enhance customer engagement and conversion rates. With continuous growth in e-commerce, email marketing remains a vital channel for brand communication and revenue generation in Poland in 2026.