Affiliate Fraud Rate Statistics in Poland (2026)

Poland's affiliate marketing sector is projected to reach €2.4 billion in revenue by 2026, reflecting rapid digital adoption and e-commerce growth. Despite this expansion, the affiliate fraud rate is estimated at 3.8%, indicating ongoing challenges with fraudulent activities that could impact overall profitability and trust in the industry. The number of active affiliate marketers continues to grow, fueling competition and innovation within the market.

The average commission per sale stands at €45, with estimated fraud-related losses reaching €91 million. Efforts to combat fraud include enhanced tracking technologies and stricter partnership vetting. As Poland's digital economy matures, stakeholders are increasingly investing in fraud prevention to protect revenue streams and foster sustainable growth in the affiliate marketing landscape.