In Poland, affiliate marketing continues to diversify, with blog posts constituting nearly half of the content types in 2026. Video content has gained significant traction, now representing 30%, driven by mobile and social media platforms. The average revenue per campaign has increased, reflecting higher engagement and targeted strategies. Mobile-first content remains dominant, with 78% of consumers accessing affiliate links via smartphones, emphasizing the importance of mobile optimization.
Polish marketers are increasingly participating in affiliate programs, with 65% actively engaging in such partnerships. The shift towards video and mobile content is linked to stronger digital literacy and smartphone adoption in Poland. As e-commerce expands, affiliate marketing is positioned as a vital channel for brands seeking targeted, cost-effective growth. These trends underline Poland’s evolving digital landscape and the rising importance of diverse content formats.