YouTube Advertising Video Marketing Statistics in Philippines (2026)

The Philippines continues to see a surge in YouTube viewership, with an estimated 46 million active monthly users by 2026, reflecting rising digital consumption. Video advertising engagement remains high, with 72% of internet users interacting with video ads, demonstrating the platform's vital role in marketing strategies. Brands are increasing their investments, spending around USD 19,200 annually on video campaigns, indicating confidence in digital marketing channels.

The growth of video marketing in the Philippines is driven by increased internet penetration and smartphone usage. The annual growth rate of video ad expenditure is projected at 18%, showcasing expanding advertising budgets. Despite a relatively modest CTR of 1.8%, targeted content and creative strategies are improving ad effectiveness, further fueling digital marketing growth in the country.