94.5%
Email Deliverability Rate
The percentage of emails successfully reaching inboxes in the Philippines.
24.8%
Email Open Rate
Average open rate for marketing emails in the country, reflecting engagement levels.
3.2%
Click-Through Rate (CTR)
Proportion of email recipients clicking links within campaigns.
1.2 million
Average Email List Size
Average number of active email subscribers per business.
$42 for every $1 spent
Email Marketing ROI
Return on investment from email marketing efforts in the Philippines.
By 2026, the Philippines has seen a steady increase in email deliverability, reaching 94.5%, thanks to improved infrastructure and spam filters. Open rates hover around 24.8%, indicating growing engagement with targeted content. The click-through rate remains modest at 3.2%, but shows potential for optimization through personalized campaigns. Businesses are expanding their email lists, averaging 1.2 million subscribers, which fuels higher ROI—estimated at $42 per dollar spent.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.