Peru's digital landscape in 2026 shows a robust increase in video advertising effectiveness, with a 72% ad completion rate, indicating strong viewer engagement. The surge in mobile consumption, accounting for 89% of views, underscores the importance of mobile-optimized content. Marketers are investing heavily, with USD 650 million spent on digital ads, reflecting confidence in digital channels to reach Peruvian audiences effectively.
The average video ad duration watched is nearly two minutes, suggesting that viewers are more receptive to engaging, longer-form content. The click-through rate of 2.8% demonstrates decent interaction levels, emphasizing the importance of compelling calls to action. Overall, the digital advertising ecosystem in Peru is thriving, driven by increased mobile use and evolving consumer preferences for digital content.