By 2026, Peru has seen a surge in live streaming adoption, with over 12 million users actively engaging daily, driven by increased smartphone penetration and affordable data plans. Streaming platforms have become vital for entertainment, education, and e-commerce, reflecting a shift in consumer behavior. The average daily viewing time highlights Peruvians' growing preference for digital content consumption, boosting local creators and brands.
Video marketing has become a cornerstone of digital strategies, yielding a remarkable ROI of 250%. Companies are investing heavily in live and video content, with digital ad spending reaching approximately $420 million. Over 65% of businesses now incorporate live video into their marketing, leveraging authentic engagement to reach wider audiences and drive sales amid Peru's expanding digital economy.