Peru's affiliate marketing sector continues to grow steadily, with an estimated 45,000 active marketers contributing to a revenue of approximately S/. 420 million ($111 million USD) in 2026. The industry benefits from increasing internet penetration and mobile device usage, which expand opportunities for digital advertising and affiliate programs across various sectors, including e-commerce, travel, and finance.
Despite the positive growth, Peru faces challenges related to affiliate fraud, with a rate of 3.8%. Efforts are underway to implement better fraud detection and verification measures. The overall digital advertising spend of S/. 1.2 billion ($318 million USD) reflects a strong investment environment, positioning Peru as a promising market for affiliate marketing development in Latin America.