In 2026, Papua New Guinea's video engagement rate stands at 4.8%, indicating steady growth in local content consumption. The majority of viewers, approximately 68%, prefer mobile devices, reflecting the country’s increasing smartphone penetration. With over 2.3 million digital video viewers, businesses are investing significantly in video marketing to reach this expanding audience, with budgets reaching around $24.5 million USD annually.
The average user spends about 15.2 minutes daily watching videos, showcasing a rising trend in digital engagement. This growth presents opportunities for local brands to develop targeted campaigns that resonate with PNG's youthful, mobile-first population. As internet infrastructure improves, further increases in engagement rates and content quality are expected, making video marketing an essential component of digital strategies in the country.