Influencer Marketing Statistics in Papua New Guinea (2026)

In 2026, Papua New Guinea's influencer marketing landscape has grown significantly, with micro-influencers delivering an average ROI of USD 4,200 per campaign. The country hosts approximately 12,500 active micro-influencers, showcasing a vibrant digital community that brands increasingly tap into for targeted outreach. The adoption rate among brands has reached 65%, reflecting a shift towards more authentic and relatable marketing channels.

Engagement rates for micro-influencers remain robust at around 4.8%, indicating high follower interaction levels. Total digital ad spend dedicated to influencer marketing has surged to USD 8.5 million, emphasizing its importance in PNG's digital economy. This trend is driven by rising internet penetration and mobile device usage, enabling brands to reach diverse audiences effectively through influencer collaborations.