By 2026, Papua New Guinea's affiliate marketing sector is expected to reach approximately 45 million USD in revenue, driven by increased internet penetration and mobile device usage. Local businesses are increasingly leveraging local influencers and digital platforms to boost their sales, reflecting a digital transformation in retail and services.
The growth in digital advertising spend and the rising number of affiliate marketers indicate a maturing affiliate ecosystem. With an average commission rate of around 8.5%, affiliate marketing is becoming a key income source for many PNG digital entrepreneurs, and consumer engagement continues to rise, signaling a promising future for the industry.