Papua New Guinea's affiliate marketing sector is rapidly growing, with an estimated revenue of around ₱150 million. Despite this growth, fraud remains a concern, with an estimated 4.8% of transactions suspected to be fraudulent. The average commission of approximately ₱12,000 incentivizes many local marketers, but also attracts fraudsters aiming to exploit weak verification systems. The rise in active affiliates indicates increasing digital engagement but elevates the risk profile.
Efforts to combat affiliate fraud are intensifying, with advanced detection tools being implemented. The estimated 7,000 fraudulent transactions highlight ongoing challenges but also show progress compared to previous years. As the digital economy expands, strengthening anti-fraud measures and educating affiliates will be crucial to sustain growth and trust in Papua New Guinea’s digital marketing landscape.