Live Streaming Growth and Video Marketing Statistics in Panama (2026)

The rise of social media platforms has made video content a central element of Panama's marketing landscape, with 78% of brands actively producing and sharing videos. E-commerce has also benefited from this trend, with 62% of online sales attributed to video-driven marketing efforts. This shift demonstrates Panama's accelerating digital maturity and consumers' preference for engaging, visual content, emphasizing the importance of live streaming and video marketing in 2026.