Workflow Automation and Marketing Automation Statistics in Oman (2026)

Oman’s automation market has seen significant growth in 2026, with over 4,500 businesses integrating workflow and marketing automation tools. The total investment has reached around OM R 12 million (USD 31 million), reflecting strong confidence in digital transformation. Notably, marketing automation adoption has grown by 35% compared to last year, driven by increasing demand for personalized customer experiences.

Small and medium-sized enterprises (SMEs) now constitute 28% of automation adopters, indicating wider digital inclusion. Companies leveraging automation report an average 42% boost in customer engagement, enhancing overall competitiveness. As Oman continues to diversify its economy, automation technologies are becoming essential for optimizing operations and reaching new markets efficiently.