Oman's social commerce landscape in 2026 shows significant growth with 2.8 million active users, reflecting increased digital adoption. The high trust level of 72% indicates a strong consumer confidence in social platforms for shopping, driven by improved security features and local e-commerce regulations. The average spend of OM R220 monthly suggests consumers are comfortable making frequent online purchases, fostering a healthy digital economy.
Market penetration has reached 55%, demonstrating social commerce's importance in Oman’s retail sector. Revenue growth is evident, with social commerce generating around OM R350 million. This growth is supported by widespread smartphone usage and social media engagement, positioning Oman as a promising market for brands aiming to leverage social selling strategies and build lasting consumer trust.
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