4.2 million
Number of social commerce transactions
Omani Rial (OMR) equivalent of approximately 10 million USD
OMR 25
Average social commerce order value
about 62 USD per transaction
1.8 million
Social commerce user base
around 50% of Oman’s population
78%
Mobile payment adoption rate
percentage of social commerce users using mobile payments
65%
Digital wallet penetration
percentage of social commerce buyers with digital wallets in Oman
Oman’s digital infrastructure and government initiatives promoting cashless transactions have accelerated social commerce adoption. The average order value has remained stable, indicating consistent consumer spending habits. As digital literacy improves, more Omanis are expected to embrace social commerce, making Oman a notable emerging market in Middle Eastern social payment solutions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.