In Oman, social commerce continues to expand rapidly, with a conversion rate of 4.8% in 2026. The total sales have reached USD 1.2 billion, driven by increasing smartphone penetration and social media usage among consumers. The user base for social commerce has grown to 2.3 million, reflecting a significant shift towards digital shopping platforms. The average order value remains steady at USD 120, indicating consistent consumer spending habits online.
Mobile devices dominate social commerce activities in Oman, accounting for 78% of transactions. This trend highlights the importance of mobile-optimized shopping experiences and targeted social media marketing. As the digital ecosystem matures, local businesses are leveraging social platforms more effectively, fostering economic growth and creating new opportunities for entrepreneurs in the region.