In 2026, Oman witnesses approximately 15 million search queries monthly, reflecting high internet engagement driven by increased smartphone penetration and digital literacy. Google continues to dominate the search engine landscape with a 93% market share, underscoring its vital role in Omani online activities. The average user conducts about 45 searches daily, indicating active and frequent online information seeking behaviors.
Mobile devices account for 78% of all searches, emphasizing the shift towards mobile-first digital consumption. E-commerce remains the top search category, driven by expanding online retail platforms and digital payment adoption. These trends highlight Oman’s rapid digital transformation and growing reliance on online services for everyday needs and commercial activities.