In 2026, Oman’s search ad revenue is projected to reach approximately 45 million USD, reflecting steady growth driven by increased digital adoption and mobile internet usage. The dominance of major search engines like Google continues, capturing 78% of the market share, further emphasizing user reliance on search platforms for information and commerce.
The average Omani user conducts around 215 searches per month, indicating high engagement levels. With 69% of internet users actively searching online, businesses are investing more in targeted search advertising. Mobile search revenue accounts for the majority, highlighting the importance of mobile-first strategies in Oman’s digital marketing landscape.