By 2026, Omani businesses have seen an increase in PPC conversion rates, reaching 3.8%, driven by improved targeting and digital maturity. The total digital advertising expenditure has grown to USD 180 million, reflecting the country's expanding online economy. Mobile remains dominant, accounting for 68% of PPC traffic, as consumers increasingly access online content via smartphones, prompting advertisers to optimize mobile campaigns.
Oman’s digital advertising landscape is becoming more competitive, with over 1,250 active advertisers leveraging various platforms. The average CPC remains affordable at USD 0.45, encouraging small and medium enterprises to invest more in paid campaigns. As digital literacy and internet penetration continue to rise, Oman is poised for sustained growth in its digital marketing sector through 2026.