Pinterest Shopping & Social Commerce Statistics in Oman (2026)

In 2026, Pinterest has become a significant platform for social commerce in Oman, with nearly 2.8 million users actively engaging in shopping activities. The platform's influence on consumer purchasing decisions is growing, driven by targeted advertising and local content. E-commerce businesses increasingly leverage Pinterest to showcase products, resulting in a projected 45 million OMR in social commerce revenue. The mobile shopping trend remains dominant, with Omanis spending considerable time browsing and buying via smartphones.

Omani consumers demonstrate high engagement with Pinterest, with over two-thirds of online shoppers using the platform for inspiration and product discovery. This behavioral shift supports the expansion of digital marketing strategies tailored to local preferences. As social commerce continues to evolve, businesses that adopt Pinterest as a primary marketing channel will benefit from increased visibility and sales. The rising engagement indicates a mature digital economy embracing innovative shopping experiences.