Oman has experienced rapid growth in mobile wallet adoption, with over 3.2 million users by 2026, reflecting increased digital literacy and government initiatives promoting cashless payments. The surge in mobile payment transactions, totaling 1.5 billion, indicates widespread acceptance across retail, services, and banking sectors. The average transaction value remains steady at OM 18, underscoring consumer trust and convenience in digital payments.
Mobile marketing has become a key driver of consumer engagement, with businesses spending around OM 45 million on targeted campaigns. As digital infrastructure improves, Oman’s retail sector increasingly relies on mobile channels for promotions and customer interaction. This growth highlights Oman’s strategic shift towards a fully digital economy, with mobile wallets playing a pivotal role in everyday transactions and marketing strategies.