65%
Mobile Deep Link Usage Rate
Percentage of Omani mobile users engaging with deep links in apps and mobile web
45 million
Mobile Marketing Revenue (OMR)
Projected revenue generated from mobile marketing in Oman in 2026
52%
Average Mobile App Retention Rate
Percentage of users retained after app installation over 30 days
22 million
Mobile Ad Spend (OMR)
Total expenditure on mobile advertising in Oman for 2026
4.2 million
Number of Active Mobile Users
Number of active mobile internet users in Oman in 2026
Oman has seen significant growth in mobile deep linking usage, with 65% of mobile users engaging with such links in 2026. This increase reflects the country's expanding digital infrastructure and the adoption of targeted mobile marketing strategies by businesses aiming to enhance user experience and engagement.
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The mobile marketing landscape in Oman is now a key revenue stream, generating approximately 45 million OMR in 2026. As brands continue to leverage deep linking for personalized campaigns, user retention rates are also improving, reaching over half of app users retaining after a month, indicating effective engagement and loyalty strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.