In 2026, Oman’s mobile advertising expenditure reached approximately $120 million, reflecting the country's increasing digital adoption and smartphone penetration. Mobile advertising now accounts for about 65% of Oman’s total digital ad budget, indicating a strong shift toward mobile-first marketing strategies. The average click-through rate of 3.2% suggests high engagement levels among Omani consumers, making mobile ads a vital component of digital campaigns.
The mobile marketing penetration rate of 78% demonstrates widespread usage and acceptance of mobile marketing channels across Oman. Consumers spend around 4.5 hours daily on their mobile devices, emphasizing the importance for brands to optimize their mobile presence. As digital literacy and smartphone ownership continue to grow, businesses are expected to invest further in innovative mobile marketing solutions to capture consumer attention.